Consumer & Beverage · Commercial analytics · 6 weeks · Full write-up
Turning foot traffic into take-home revenue
185 products, 22 months and $2.57M of transactions — reconciled, normalised for footfall, and turned into a tap list that pays for itself.
- Take-home sales lift when a product is on tap
- 2.6×
- Take-home sales lift when a product is on tap
- Products analysed across 22 months
- 185
- Products analysed across 22 months
- Revenue placed under measurement
- $2.57M
- Revenue placed under measurement
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